Government Relations
If your organization seeks support for government relations and related initiatives, IMG Associations can support you with services such as:
- Government relations coordination
- Lobbyist management
- State and Federal issues management
- Grassroots initiatives
- Member communication on key issues
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Client Case Study
Client
National Tour Association (NTA)
Objective
Create awareness and value through grass roots initiatives
Story 
Creating unique value to members is important to membership retention and growth, and a well-planned initiative to rally members around a key issue can be a real value spark. NTA was established in 1951 as a unified voice to fight legislation in the newly formed packaged travel industry. The organization needed to ensure that members understood and were attentive to this key value of NTA membership.
How?
NTA leaders and IMG staff worked together to create the Grassroots Action Network, a group of industry travel leaders who are interested in governmental issues affecting the tourism industry. The network is comprised of members who monitor legislative and regulatory activity in their region, inform NTA of emerging issues, and unite a coalition of NTA colleagues to act on critical concerns. NTA has consistently demonstrated itself to be a leader on governmental issues, and takes an activist role in identifying, monitoring and acting on legislation. The Grassroots Action Network strengthens NTA's ability to mobilize members on key policy issues.
IMG Impact
Today, NTA members continue to highly value the organization's governmental activism as a source of pride and a major reason for membership. NTA continues to empower its members to be advocates for the industry on the local level, as well as to provide support for NTA's positions on national priority issues through its Grassroots Action Network.