Marketing and Communications
Your message can truly resonate with your target audience when you team with IMG Associations. We provide a long list of services in this category, including:
- Brand development and management
- Marketing
- Public and media relations
- Creative design
- Messaging
- Publications
- Social media strategies and maintenance
- Crisis management
- Production
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Client Case Study
Client
Quest International Users Group (Quest)
Objective
Brand Quest to stand out in a crowd
Story
COLLABORATE is an annual conference is presented by three separate associations (user groups) who have some overlap in the audience they service, including sponsors and members. As the management partner for Quest, IMG’s team was challenged with finding ways to ensure the specialness of the Quest brand wasn’t lost in the overall theme of the conference and that Quest members felt at home in a such a large, combined event.
How?
IMG staff worked with Quest board and leaders to build a brand identity carried out throughout the conference promotional/marketing pieces, at the conference, and post-conference material. The staff developed a brand strategy that emphasized a unique color scheme, consistent "voice" and deeply appealing messaging.
IMG Impact
Through implementation of strategies that supported Quest’s unique culture and brand, Quest members got the message -- Quest is a fun and productive place to belong. IMG Associations helped Quest successfully derive value from a large, collaborative conference while ensuring loyalty to the Quest brand (and thus membership retention) were strengthened.